Childhood is a magical time, an enchanted and curious affair. The Rose and Reign venture began when I was expecting my first child. I started to look back at my childhood, spending time outdoors, exploring all things new. When i was pregnant i struggled to find children’s items I could really connect with and hold value to my unborn child. When I was traveling in Vietnam, 6 months pregnant with my now Delilah Rose, I came across some beautiful children’s pieces that I had not seen in the UK and thought how lovely this would be at home.
For a while I negotiated with the suppliers to bring the products to the UK but then I started to think about the carbon footprint and the ethical working practices of the East. I returned to work time and still pondered the concept I longed to create.
Like most new mothers, I struggled with working full time and leaving my baby with other carers, so in between juggling motherhood and working a full-time job, during my spare time, late at night when baby finally slept, I would spend time planning and sourcing ideas for Rose & Reign.
When I was on maternity leave with my second child Harlan Reign, I had more time to focus back on the concept store I longed to create. I returned back to work a second time after leaving my babies again and experienced first-hand the fight or flight that many women feel after returning to an antiquated work environment. I realised I needed to step away from this environment and take the leap to follow my passion.
It took a combination of determination and motherhood, mixed with a passion for style, design and nature to develop the concept store we have today. With the support of my family friends and of course the wonderful brands who beloved in my venture!
Rose & Reign (made up of my children’s middle names) is a boutique designed for modern babies and kids. We stock a range of clothing, toys and home decor. All our items that are ethical, sustainable, full of fun and kind for the planet.
We love our planet and we want our future generations to love it too. The majority of our products are organic, vegan, natural and handmade. Where they are not organic, they are made from natural or recycled materials.
We pack our items in pre-loved materials to save on plastic. Where plastic is used, it is made from recycled plastic and can also be recycled.
With Love x
We are proudly mentioned in